Life Trends 2025: Emerging strategies

The digital behavior of the Angolan consumer is changing.

Understanding how Angolans interact with technology is vital for any company wanting to remain relevant. 2025 brings a more demanding consumer who values trust and simplicity.

01Digital Trust

The critical factor for the adoption of financial services and e-commerce.

02Simplicity

Interfaces that respect the reality of the local user.

03Loyalty

How to create lasting bonds through impeccable UX.

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